The cooperative Grufruit was created from the merger of two cooperatives, Grufrut (Steinmannwald/Pineta) and ESO (Branzoll/Bronzolo). It has existed in its present form since 2011. 617 members cultivate a total of 1,300 hectares in the area of Südtiroler Unterland. Every year about 73,340 tons of apples are harvested.